|
Post by account_disabled on Dec 23, 2023 23:02:03 GMT -6
If last week we learned that WPP had missed a succulent portion valued at $30 million of Unilever's advertising pie , the British advertising holding company is now saying goodbye to another major advertiser. According to Business Insider , consumer goods giant Philips has decided to remove WPP from its list of partners, which will result in the loss of another $30 million for the British group. WPP will continue to provide services to Philips in the areas of digital and performance media . The company led by Mark Read got its hands on this account last December in a “pitch” that Philips carried out separately. Apparently Philips would intend to consolidate its advertising Phone Number List production, media and PR accounts into a single holding company. And WPP apparently would not have met the expectations of Philips, which would have expelled the British holding company in the earliest stages of the competition. In the "pitch" called by Philips, the agencies Ogilvy, BCW, Wavemaker and Hogarth would have taken part on behalf of WPP. In addition, Dentsu and IPG would also have participated. Philips is known as a difficult customer in specialized circles due to the breadth of its product and service offering (ranging from healthcare to household appliances and televisions). Ogilvy , a subsidiary of WPP, has been Philips' advertising agency since 2011. Along with Unilever, Samsung and IBM, Philips is one of Ogilvy's largest global clients.
|
|