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Post by account_disabled on Jan 8, 2024 21:20:21 GMT -6
Influencer marketing and Creator Marketing The WOM (Word Of Mouth) formula , otherwise known as “word of mouth”, has never gone out of fashion: it has simply changed shape as the tools have changed. If once upon a time we asked an acquaintance, an expert on the subject, which object he or she recommended we buy or the name of a valid professional to turn to, nowadays we have new points of reference: influencers and content creators. The 'web stars' are fundamental in Inbound Marketing , both when we move in the B2C and B2B fields. The customer trusts their face and, recognizing Telegram Number Data their competence and authority, entrusts his judgment to theirs. There is no sector that can think of doing without them, because they have become the custodians of the success of what, in the old fashioned way, were called "purchasing advice". By changing the means, obviously, the technique is also different: the user is no longer a passive subject, but is called into question in a direct and fun way, so much so that the choice of the product/service is then a direct consequence of this engaging experience. No platform supports this concept more than TikTok : video entertainment is the means by which pure entertainment is achieved, the direct effect is the increase in popularity of the brand and, in turn, the various positive results connected to it. Influencer marketing increases campaign reach and brand visibility/awareness. And above all if we move in the B2B sector this translates into a significant increase in ROI .
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